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Attorney Search Engine Optimization (SEO)
Search engine optimization has become all the rage in the last few years. The typcial business owner can expect to have someone contacting about SEO at least once/week - email (mostly spam), US Mail, phone calls. It seems everyone is now talking to attorneys about search engine optimization.
Long before search engine optimization became the 'new thing' we were doing it. We were getting our customers to the top spots in the search engines when some of the top search engines were Alta Vista, Dogpile, etc - long before Google was a household word.
We've been focused on search engine optimization from the beeginning for 1 simple reason - return on investment. If you're not driving traffic to your site, your site can't drive $$$ to the bottom line for you.
Combined with a professional website and quality content, having a site that is well positioned in the search engines is critical to having your site drive $$$$$ to the bottom line.
When most people use the Internet to find a business they go to their favorite search engine and type in what they are looking for. In SEO lingo these are the keywords. Being well positioned for your appropriate keywords ensures that your site gets seen by customers who are searching for the services you offer.
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